What aboutGian?
A studio led by
Gianluca Simonelli,
Creative & Marketing Consultant.
Creative innovation across brand, product, technology and all media. An exploratory methodology, a specialised crew, and what a true fast turnaround looks like. Discover more
Get in contactItalian. I started as a designer and grew into art director and creative marketer, then followed curiosity into product design and deep into hardware and software engineering. Along the way I founded ventures across the creative world: agencies, labs, products, communities. Fifteen years of trustworthy, transparent client relationships and an honest drive for quality, daily, anywhere in the world.
Somewhere along the way I stopped being a designer, an agency, a founder, and became something the market doesn't have a clean word for. The closest word is a question: What about Gian?
I build ideas that live: brands, products, and experiences that connect creativity with purpose. As a creative entrepreneur, I've launched agencies, designed products, and turned passion projects into businesses. Design is how I think, experiment, and bring imagination into the real world. Enjoy the journey.
A unique methodology, driven by curiosity and madness.
- 01I sit next to you in the decisions. A partner, not a supplier.
- 02I orchestrate my specialised crew.
- 03A fast reactor: from problem to built while the idea is still warm.
- 04Brand, product, film, software, hardware. One mind across all of it.
Everything creative work touches.
Fifteen years, more than a thousand projects, seven countries. A selection of the names that have trusted the work.
Allflex, Buva, COOP, CuteID, Datamars, Datavaluepeople, DDM, DeAgostini, Edutones, Equidam, EticHub, Euroacque, Fillpharma, Finepharma, Finvisor, Flashwire, Giacomini, HOLA, Inca Orchids, Instaval, Kids Worldwide, KYŌ, L’ABACO, Legend Trading, Logi App, LUMC Hospital, LUXORA, Medinova, Merck, Miamo, Mike Maric, Milkline, Municipalities, NOONI, Olos, Pablo Farias, Redbone, Reliant, Retorto, Robin Radar, Rosca Scarlato, Schwarzkopf, SCR, Sisal, SKY Arte, Sosushi, Sparkling Society, Stedin, TheWatchShopper, Treasure Box, Treehouse, Valentina Montanucci, Vanzadelhoff, Waanzinnig, Webristle, Wella, XNOOVA, ZestOne
Ventures
Still running
Design services for the supplements and cosmetics industry. Part of the Vitalforce Group, partnered with manufacturers and fulfilment: a top-notch provider embedded straight into the industry's supply chain.
Filled with music and arts: home of pitches, talks, PowerPoint parties and the cultural and creative life of Rotterdam.
A catalogue of cables and connections with detailed information on every one of them, routing users to the right shop or reseller through affiliate systems.
Earlier chapters
Custom inventions for shops and the arts: tech and data brought into offline markets, interactive installations included.
Unconventional music gear and instruments: custom builds, experimental audio tech, and an online shop.
The first agency: advertising for print and TV, where it all started.
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